Mastery over multiplicity – Keys to maximizing your success

Today’s buzz words are “Multiple Income Streams”. With this ever changing market where no single income stream is guaranteed to be available next week, this actually makes sense. Unfortunately many people are floating along with this trend.

These days, everyone is offering “a great business opportunity”, or “a chance for you to get financial freedom”. Without discounting the opportunities that they do offer, we have to realize that every opportunity is not necessarily for everyone, and that we cannot all engage in all of them. Instead of being involved in every single venture, it may be more beneficial to specialize in an area. Regardless of what the field is, the depth of what you can offer can make a great difference for your clients. If I am looking at dietary supplement, I am more interested in working with a merchant who understands their product and the inner workings of the body than the one who can also sell me cleaning product and legal defense. I expect my dietitian to understand the body, my cleaning product supplier to understand cleaning, my attorney to understand the law and each of them to be up to date on current research.

Instead of being the one who dabbles in everything, a more effective way to raise your profile and increase your bottom line is to be an expect at what you do best. Take professional athletes for example, many of them are good at more than one sport, but they focus their energy on one and become great at it. From there, they still generate multiple streams of income by capitalizing on their expertise. Other professionals are able to do this as well, but we have to get past the mentality of having to get into every fad that comes up.

Instead of getting involved with everything:

Get involved with something you are passionate about. Whether you are working on curing cancer, selling blackboard chalk or providing a valuable service, if you love it you are more likely to succeed at it. The passion is what makes you want to wake up early to conduct research or meet with clients. When you are passionate about what you are doing it, comes through to your clients, which can get them to also become more excited about the product.

Get to know your product. Whether you are selling a physical product or proving a service, it’s important to know it well. Know everything you can about your product and where to gain additional information. Whether it’s how to get complementary products and services or ways to make your product more effective, the more you can help your clients benefit from it, the more likely they are to use and recommend it. Become the expert, that way you can be “the go to” person for that product.

Get to know your market. When you know your clientele, then you are better able to provide the service they require. Instead of consistently working on the product of the day, put the focus on your clientele so that you understand their relationship with your product and how to build a long term exceptional quality service relationship that keeps them returning to you. Remember, clients are great, but repeat clients are even better.

Get your brand known. Once you establish yourself as the expert let others know this by sharing your expertise. Use your knowledge to help others and expand their knowledge base. As people see the benefits of your expertise, they will not only come to you, they will also send others.

Many people can be a jack of trades but few people will be experts. Being an expert takes much effort and dedication but more importantly, it requires focus. That’s another reason that expert are able to receive premium fees for their services.

I’m just saying though…
Dream Big… Live Bigger…
DrJudiC
www.DrJudiC.com